IBM Digital Strategist yearly salaries in the United States
Digital StrategistDigital Strategists deliver business impact through strategic and creative application of modern digital marketing methods and practices....
Digital StrategistWe are looking for a Digital Strategist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.You should have a...
Social Media StrategistBasic knowledge of digital marketing, marketing pipeline, analytics, and automation. Performance and Portfolio marketing experience (including digital and web...
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A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.Read More...
This is often a fast-paced job, and the work load often depends on the requirements of the current project or projects. When deadlines approach, it is common for this the digital strategist to have to work some nights and weekends in addition to conventional business hours.
This position requires the ability to analyze large quantities of data and identify the most important pieces of this data for the company and its digital offerings. This includes a vast knowledge of current market trends, as well as competitors' products and services. This person must also be able to work professionally and cooperatively with clients and coworkers to build a collaborative work environment. Computer skills are a must, and a strong knowledge of SEO, SEM, and Microsoft applications are critical.
Additionally, three to five years of experience in the company's industry is typically required by employers, although candidates with strong digital skills in a different field may be accepted. A bachelor's degree in a relevant area of study is also required, and a master's degree may preferred. (Copyright 2018 PayScale.com)
Digital Strategist Tasks
- Create strategy and content for web presence and outreach.
- Identify new communities and technologies for marketing efforts.
- Create, update, and enforce digital style guides and branding efforts.
- Define, track, analyze, and report on metrics and analytics to understand reach.
- Create, edit, update, connect, and share digital video, images, text, and graphics.