I came across "Our Iceberg is Melting. Changing and Succeeding Under Any Conditions" when looking for a book on organizational change. I was then pleased to see that the forward was written by Spencer Johnson who authored "Who Moved My Cheese" and coauthored "The One Minute Manager," both very popular books.
The authors use a fable about a penguin colony in Antarctica that has lived on the same iceberg for many years. When one curious bird discovers problem signs in the iceberg, few penguins want to listen to him. They are fine the way things are and don't want to change. The story is analogous to the common situation where people don't want to face up to difficult problems at home or at work.
Once a small group of penguins came to understand that their iceberg actually was melting, they 1) created a sense of urgency in the colony to deal with the difficult probÂlem, 2) put a carefully selected group in charge of guiding the change, 3) found the sensible vision of a better future, 4) communicated that vision so others would understand and accept it, 5) removed as many obstacles to action as was practical, 6) creÂated some sort of success quickly, 7) never let up until the new way of life was firmly established, and, 8) finally, ensured that the changes would not be overcome by stubborn, hard-to-die traditions.
The Eight Step Process of Successful Change
Set the Stage
1.Â Create a Sense of Urgency.
Help others see the need for change and the importance of acting immediately.
2.Â Pull Together the Guiding Team.
Make sure there is a powerful group guiding the change-one with leadership skills, credibility, communications ability, authority, analytical skills, and a sense of urgency.
Decide What to Do
3.Â Develop the Change Vision and Strategy.
Clarify how the future will be different from the past, and how you can make that future a reality.
Make it Happen
4.Â Communicate for Understanding and Buy In.
Make sure as many others as possible underÂstand and accept the vision and the strategy.
5.Â Empower Others to Act.
Remove as many barriers as possible so that those who want to make the vision a reality can do so.
6.Â Produce Short-Term Wins.
Create some visible, unambiguous successes as soon as possible.
7.Â Don't Let Up.
Press harder and faster after the first successes. Be relentless with initiating change after change until the vision is a reality.
Make It Stick
8.Â Create a New Culture.
Hold on to the new ways of behaving, and make sure they succeed, until they become strong enough to replace old traditions.
The Role of Thinking and Feeling
Thinking differently can help change behavior and lead to better results.
- Collect data, analyze it.
- Present the information logically to change people's thinking.
- Changed thinking, in turn, can change behavior.
Feeling differently can change behavior MORE and lead to even better results.
- Create surprising, compelling, and, if possible, visual experiences.
- The experiences change how people feel about a situation.
- A change in feelings can lead to a significant change in behavior.
The story tells an important lesson that when leadÂership, middle management, and "front-line" employees are all on the same page with regards to change, it is amazing what can happen, despite adverse conditions.
Ask yourself whether you are living on the proverbial melting iceberg or an iceberg that could melt. Melting icebergs come in dozens of forms: product lines that are aging, schools that are becoming irrelevant, services that are decreasing in quality, a business strategy that makes increasingly little sense, a new strategy whose implementation is sinking into the ocean. Who in your organization can champion change? Who are the nay-sayers? And what can your role be?
Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard's John Kotter, it is a story that has been used to help thousands of people and organizations.
The fable is about a penguin colony in Antarctica. A group of beautiful emperor penguins live as they have for many years. Then, one curious bird discovers a potentially devastating problem threatening their home, and pretty much no one listens to him.
The characters in the story, Fred, Alice, Louis, Buddy, the Professor, and NoNo, are like people we recognize — even ourselves. Their tale is one of resistance to change and heroic action, seemingly intractable obstacles and the most clever tactics for dealing with those obstacles. It's a story that is occurring in different forms all around us today — but the penguins handle the very real challenges a great deal better than most of us.
Our Iceberg Is Melting is based on pioneering work that shows how the 8 Steps produce needed change in any sort of group. It's a story that can be enjoyed by anyone while at the same time providing invaluable guidance for a world that just keeps moving faster and faster.
(from the website http://www.kotterinternational.com/kotterprinciples/our-iceberg-is-melting )
Although written as a children's tale, the story provides great insight into the difficulties with collaboration as a means of attianing group success. The group of penguins come to symbolize the universal members of most work groups. The take charge member, the do all the work member, the organizer, the naysayer, the do gooder, the newbie and the volunteer who does nothing.
Fred – younger, open to all new ideas, overly curious, very observant, anxious to please, level headed, thinker, creative, still wide eyed, willing to volunteer for anything
Alice – practical, tough, need to prove she belongs, reputation for being tough, gets things done, focused on the goal at hand, knows the colony, doesn't back down, smart but not arrogant
Louis - Head Penguin in Charge – very patient, wise from experience, overly conservative, calm, respected by most, experiential intelligent;
NoNo – negative, closed to new ideas, favorite comment "we have never done that"
The Professor – scholarly intelligence, data based, fascinated by the problem not the solution, question, not really social
Buddy - everybody loves him, no ambition, trusted and liked, not an intellectual, always present but unproductive
Kotter does an excellent job of understandning the value and importance of change, while also outlining the difficulties that change brings about. As the penguins seek a solution to their problem and inevitible change that must take place Kotter provides a road map of Eight Steps for Leading Change:
Form Powerful Coalitions
Create a Vision for Change
Communicate the Vision
Remove Obstacles to Empower Broad-based Actions
Generate Short-Term Wins
Build on Changes and Gain Momentum
Weave the Changes into the Culture
Our Iceberg is a Melting is amust read for anyone in education who wishes to bring about positive changes within the curriculum, culture and community of the school. Kotter provides great insight into the role of change in the healthy environment of any community based upon collaboration.